Last September, a company in the insurance sector turned 50 years old and decided to celebrate it with all its workers. The event, which took place at the Casino de Madrid, welcomed more than 200 employees for an elegant evening.
- Sector: Pioneer company in the insurance sector with a careful brand
- Target: Company Employees
- Goal:Celebrate 50 years of the company by transmitting the history and brand values of the company
- Need:The company needed to work on the communication concept for its event, that is, how it was going to transmit it and through what supports. Throughout the anniversary event, different points of contact were to be used to display the goals set. In addition, they wanted a classic-style event that would allow their attendees to viralize the celebration on social networks.