Product Launch and Convention
An oral health company wants to present to its sales force a new complete range of toothpastes aimed at children between 0 and 13 years old. The meeting, between sales delegates from different parts of Spain, was also used to hold the company’s Internal Convention.
Oral health company
Destination and duration
Port Aventura World. Two days long.
120 attendees – Sales delegates
Present the new range of dental products, which were to be launched nationally and internationally, in front of more than 120 people from its sales network for medical visits and pharmacy.
The company needed advice and creativity to organize this double meeting. On one hand, they were looking for a space that would allow them to present this new product and be related to childhood. On the other hand, when celebrating the company’s Internal Convention, leisure activities should be offered to attendees. In addition, the agency was in charge of coordinating the entire event.