- Company: Multinacional Technology
- Sector: Technology
- Location: Barcelona
- Number of attendees: 3.500
- Goal: Company product launch
- Target: Company staff and main distributors
The main challenge with this group was to accommodate 3,500 people in a venue, other than a conference center or a convention center, for its annual convention that offered as added value a unique physical space where the event could be held with 3,500 people.