One more year had arrived that moment so awaited by all the delegates. All the entire EMEA teams would meet again at the most special event of the year: The EMEA Sales Conference 2020.
- Sector: Leading company in the clinical diagnostics industry.
- Destination and duration: This time the chosen venue was Madrid. Four days long.
- Target: 700 attendees.
- Objetive: Present the good results of 2019 to the 700 attendees from more than 50 countries. This year they wanted to differentiate themselves from previous events by generating a unique experience.
- Need:The company had defined the messages and objectives that it wanted to communicate during the event. However, he needed creative advice to spread the messages in an attractive way during the four days. Therefore, it required help in claim development, graphic image of the event and branding in hotel spaces, among others. The need also consisted in finding a space in Europe where the event could be held: a hotel with capacity for 700 people, a large meeting room or auditorium and many rooms to hold small meetings.