- Sector: Pharmaceutical
- Place: Barcelona, Madrid and Valencia
- Number of Attendees: 600
- Target: Passersby of all genders and ages
- Goal: To inform about the conditions and development of Hepatitis-C in the population
- Solution: The bet was the realization of a traveling event in different parts of the Spanish geography in order to inform about the conditions and development of Hepatitis-C in the population through advice and entertainment. The traveling exhibition was located in strategic places in cities with a large number of pedestrians through a 100 m2 inflatable tent equipped with interactive material, with the voluntary collaboration of affected persons and doctors. Ten hours a day of opening with free access guaranteed the approach to the target audience.
In order to obtain data for subsequent analysis and interpretation, the number of attendees was controlled through technology, installing a mobile WiFi wave sensor, which generated Big Data for each exhibition.