Welcome to fabulous Las Vegas! If you thought that in the city of gambling there are only casinos, blackjack tables and poker games you are wrong. Las Vegas is the city chosen to host the biannual event of this famous beauty brand, which was founded in 1960 by stylist Jheri Redding. Cameras, lights and action! The most anticipated event for hairdressing professionals is about to begin. 10,000 professionals in the sector from 34 different countries, presentation of the latest news and a complete entertainment program. Discover through this Case Study how <atlanta events & corporate travel consultants participated in the organization and preparation of this exclusive event.
- Sector: Hairdressing
- Number of attendees: 21
- Target: Spanish hairdressers
- Goal:Within the framework of its training programs, the hairdressing brand organizes a biannual symposium with an educational nature for its team of professionals. Las Vegas is the city chosen by the brand to carry out a week-long training program that includes classes, demonstrations and training sessions for its team of hairdressers within the framework of the symposium. The program includes innovative, inspiring sessions to encourage creativity and work sessions. The brand wants to reward attendees with a leisure program after work hours.
- Problem: Less than 4 months before the next edition of the Symphosium Grand Opening, the brand is pending the development of an entertainment program among its attendees. Time plays against and having a good partner is key to solve this situation.